Monday 7 September 2009

The Truth About Online Marketing, May Not Be What You Want To Hear

Maybe you are a stay home mom, supplementing household income. Perhaps you are a college student or starving artist, with a need to create income.

Many are victims of the economy. What we used to call corporate downsizing has reached a whole new level.. creating huge numbers of skilled, educated and out of work baby boomers.

If you are over 50.. you know first hand how hard it can be to find work in your field that pays for your experience. Few are finding greener pastures.

Thus... Swarms of folks are seeking those greener pastures online.

YES, there are many people who are making tremendous amounts of money online. But the promises of overnight riches, "slap up a website today and rake in the cash tomorrow"... are empty promises at best.

Online marketing is like anything else. Most of the work is done by 10% of the group. (Consider your PTA, church, networking groups). Online marketing is no different.

Out of 100 newbies who turn to the internet, maybe 10 will make the effort and have the where with all to learn the ropes, do what it takes and stay the course, long enough to make any real money.

The other 90 will dabble, putter, spit and sputter only to quit and blame the internet for their losses.

You will have to make a determined commitment to learn and then do or die, in order to rank among top online marketers.. Just like you would if you dipped into your retirement to open a brick-n-mortar franchise.

The TRUTH about Online Marketing is that it is so inexpensive to get started. That is why so few succeed. It's just too easy to quit and walk away.

If you had to invest even close to the 80-150K that the average franchisee must bring to the table.. chances are your level of commitment would be what it would take to be one of the to 10% online.

So like it or not, the truth is that if your commitment level is less than "do or die"; You won't have what it takes to be a top Online marketer. Keep looking for something that will reward you for dabbling.

But if you simply MUST turn rags to riches.. and have the mindset of an entrepreneur, then there is gold in online marketing for you.

"Once you make a decision, the universe conspires to make it happen." - Ralph Waldo Emerson

Rhonda Hailey
Commited and Making It Happen with: http://entrepreneurheaven.com

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